中秋节活动主题名称「」

2017-09-14 00:00

一、前奏

1. Prelude

一年一度的促销大好机会“中秋节”即将到来，因此，能否搞好本次活动，对是否能达到整年度的销售目标等都显得尤为重要，同时抓住消费者的消费心理，在中秋佳节最大限度的提高人流量、提升人气、扩大店铺的销售额，势必提高企业知名度。

The annual promotional opportunity is coming soon. Therefore, it is particularly important to do a good job of whether this event can achieve the sales goals of the year.Increasing the flow of people, increasing popularity, and expanding sales of stores will inevitably increase corporate awareness.

以下为本次活动的策划方案，以供参考：

The following is a planning plan for this event for reference:

二、活动主题;相聚“金”秋

2. Activity theme ; Gathering "Gold" Autumn

三、活动广告语;“金”喜不断“金”彩连连

3, event slogan ; "Gold" joy continues to "gold"

四、活动对象：消费者

4. Activity objects : Consumers

五、活动时间;************

5. Activity time ; ****************

六、活动目的：

6. Activity purpose:

1,中秋节、中国传统三大节日之一，以中秋节为契机，通过策划一系列活动，进一步宣传企业的整体形象，提高企业美誉度

1. One of the three major festivals of the Mid -Autumn Festival and traditional Chinese traditions, take the Mid -Autumn Festival as an opportunity to further promote the overall image of the enterprise through the planning of a series of activities and improve the reputation of the enterprise

2,借助中秋节节日的`到来，策划实施一系列大型促销活动，刺激消费群，吸引目标消费群及潜在的消费群，最大限度地扩大销售额

2. With the arrival of the Mid -Autumn Festival festival, planning and implementing a series of large -scale promotional activities, stimulating consumer groups, attracting target consumer groups and potential consumer groups to maximize sales

七、活动方式

Seven, Activity Method

第一重;消费有“礼”

The first weight; consumption has "gift"

活动期间，首饰金购物满500元或投资金条购物满50克，送一个带有月亮的钥匙扣，月亮钥匙扣形状多样，制作精美，最好上面有中秋快乐，健康长寿，平安是福等祝福语

During the event, jewelry gold is purchased 500 yuan or 50 grams of investment in gold bars. Give a keychain with the moon. The moon keychain has a variety of shapes and exquisite production.U> Blessings

操作说明

Instructions

钥匙扣由店里根据预期销售定做，每个成本控制到两元

The keychain is sold by the store according to the expected sales, and each cost is controlled to two yuan

钥匙扣上最好要有品牌

It is best to have a brand on the keychain

满足条件的客户凭商品保证单到礼品发放处领取，领取后在保证单上盖章

Customers who meet the conditions are received by the product guarantee to receive the gift distribution office.

第二重;团团圆圆

The second; reunion round

首饰金购物满1000元或投资金条购买满100克凭保证单可拍7寸全家福照片一张，以作留念

Jewelry Gold Shopping over 1,000 yuan or investing in gold bars to buy a full 100 grams of purchase can be taken with a 7 -inch family portrait photo to take it as a consideration

时间中秋当天

Time Mid -Autumn Festival

地点中金店内

Local China Gold Store

协办某某影楼(柯达)

Co -organized a certain studio (Kodak)

操作说明

Instructions

现场布景，营造中秋气氛，或布置现代的团圆喜庆的场景

On -site setting, creating the atmosphere of the Mid -Autumn Festival, or the layout of modern reunion and festive scenes

把店里的品牌融入，以后看到照片就可以想到中金

After integrating the brand in the store, you can think of CICC when you see the photos in the future

第三重;梦圆“十分”大抢购

Third; Mengyuan "Very" snap -up

限时抢购，抢购时间为十分钟，在抢购时间里，首饰金每克优惠两元，以款台结算时间为准，当店里特定音乐响起时，即是抢购开始，助您梦想成真!

The time -limited purchase time, the snap -up time is ten minutes. During the snap -up time, the jewelry gold is discounted for two yuan per gram. It is based on the settlement time of the table. When the specific music in the store sounds, it is the start of the snap -up to help you dream!

操作说明

Instructions

事先不告知具体抢购时间，保证现场秩序

Do not inform the specific purchase time in advance to ensure the order on the spot

设立抢购专区，并公示

Establish a snap -up area and publicize

金条类商品不参与此活动

Gold bar products do not participate in this event

第四重;顺手牵“羊”

Fourth; holding "sheep" in hand

方案1

Scheme 1

活动期间，首饰金购物满1000元或投资金条购买满100克，在专利特色“喜洋洋与灰太狼”卡通金专柜，选购任意一款一口价商品，均可享受优惠81.5

During the event, jewelry gold is purchased over 1,000 yuan or 100 grams of investment in gold bars. In the patent characteristics "Hi Yang and Big Big Wolf" cartoon gold counter, buy any one -bodied product, you can enjoy the discount 81.5 81.5

操作说明

Instructions

八、会场布置及宣传2010中秋节活动方案、中秋节活动策划方案

Eight, venue layout and publicity 2010 Mid -Autumn Festival event plan, Mid -Autumn Festival event planning plan

1,外场布置

1. Outside layout

悬挂5盏笼灯，粘贴中秋对联一对，摆放桌子一张，上面铺放活动宣传单，桌子两侧立放针对本活动的x展架一对，安排专人负责

Hanging 5 cage lights, paste the Mid -Autumn Festival couplet , place a table, lay the event leaflet on it, and place a pair of X -shi racks on both sides of the table for this event.

2,内场布置

2, internal layout

设立中秋节特色专柜，例如金月饼等，设立引导牌，采取多种方式陈列，给人以丰富感。

Establish special counters in the Mid -Autumn Festival, such as golden cakes, to set up guidance cards, and take various ways to display, giving people a sense of richness.

推出中秋商品组合套装，(金条类)，把产品分档，如5000元，10000元，15000元等

Launched the Mid -Autumn Commodity Combination Set, (Gold Bar), and the product is divided into 5,000 yuan, 10,000 yuan, 15,000 yuan, etc.

在收银台处摆放商品礼盒及精美包装纸(服务礼品客户)

Place a commodity gift box and exquisite packaging paper at the cashier (service gift customer)

3,宣传

3, propaganda

在LED显示屏上加入金秋活动内容

Add golden autumn activities to the LED display

在店头滚动屏处，循环播放活动详情

Details of circular playback activities at the scrolling screen of the store

邀约新老会员，传达金秋活动

Invite new and old members to convey golden autumn activities